Sophie’s love affair with design and aesthetics flourish in beauty, fashion, architecture and interior and event styling. Her signature style sees her playing with bold colours and perfectly mismatched prints – forever exploring with new and exciting beauty and textiles to seamlessly swap in and out. Her relatable love of table–scapes, event styling and the styling of her own home has ignited her followers to replicate the multitude of DIY projects and product purchases.

Casa Campana, the Bell’s iconic Northern NSW home is the product of Sophie’s architectural vision and interior design talent, from the structural shape and style of the Mediterranean-influenced house to the intricate details of the house that Sophie has hand-drawn and had custom-made, like the balustrades on the iconic balcony and the shape, illustration and style of each tile within the house.

Most recently, the Bell’s have designed the Kids and Adult Cubbies as separate structures on the property – Sophie covering the design and interior, while her (also multi-talented) husband built the apartment-sized cubbies himself. Sophie is now exploring furniture and fashion under her latest endeavour, the Peppa Hart Recreation Club.

A design powerhouse, Sophie is also the Creative Director and Founder of Peppa Hart, a bespoke creative design agency that uses strategic creative direction to build brand identities for a diverse portfolio of businesses. Having started as a personal project to express her creativity, Peppa Hart has been on a mission since 2010, and has expanded now to a large team of creatives who support and share her love of creating beautiful brands for businesses across the world. The fast-growing, client-based studio provides creative offerings including Brand Identity, Digital Marketing Consultation, Product Development, Custom Art, Photography, Website Design and Graphic Design.

Using Sophie’s product development experience she loves collaborating with brands on her own ranges within their business, this has seen products like custom tile range, Incense range, surfboards featuring her art, shopping centre fitouts and clothing on sites like Revolve and more.

Sophie’s mix of being a content creator and also a creative director of a company that helps build brands online means she understands both sides, Sophie can help strategically understand campaigns whilst delivering beautiful content that her loyal following engages with.